INDUSTRY OVERVIEW

Size of Industry

Malaysian economy continued to strengthen in 2007 with GDP registering a growth of 6.0 % in the first three quarters of 2007, compared with 5.9 percent for the whole of 2006. The favorable performance was attributed to continued expansion in domestic demand and exports. Services was the fastest growing sector (9.9%) followed by construction (4.5%). The manufacturing sector grew by 2.3 % during this period. (department of statistic 07/08)

Sector of Industry

Statistic shows that the construction industry growth rapidly due to the increasing of demand. Therefore, our company provides software services that mostly related to the civil field.

software is one of the important elements that can help in organizing and operating projects. Services regarding software such as training, consulting and supplying are a part of our company purpose.

The services sector accounted for the largest share of Malaysia’s GDP. In 2007, it was estimated to contribute 53.2 percent of GDP with a growth rate of nine percent.

Major player

Geomatika Technology that located in 9-1, Jalan Jelatek 2, Jelatek Business Park, Kuala Lumpur is a one stop computer software Information Center provides a training software

The main objective of this company is to contribute towards the development and to produce Malaysian expertise especially among the 'Bumiputera' in Geographic Information System (GIS) and Information Technology (IT).

Market & customer

The market is convergent to the worker especially engineer and fresh graduate to increase their skill in using the software program.

For the work that has a lot of calculation and data, computer software can help us to restore or done the calculation by input the information needed

National / economic trend effect

Nowadays, the national/economic trends are depends on the market demand and current issue.

At present, employment in the service-producing sector is expanding rapidly, although not all industries within the sector are affected equally.

Our company’s business is one in the service-producing sector, which are developing a new program using software to make things simple and easy and also provide services for program learning and upgrading the system

Mostly, many new employees especially in Civil Engineering lack of knowledge about new software that are using in design work. So there are needed someone or tutor to teach them about this software

chance to gain more profit and be more productivity.

National / economic trend effect (future)

in future, many constructions in Malaysia start to use the advanced technology from developed country likes Japan.

It’s needed software that can help them to design the complicated of trusses combination. But, they should have knowledge to use this software. The easiest way to learn about software is go to the extra class that provided by intersoft company

Long-term outlook

Recently, increasing use of computers, integrated systems, and other high-technology equipment

to provide professional services to ensuring this country have a excellent and high quality in human resources and from that it will also can increase the development economy in Malaysia based on RMK 9.

within the 10 years of company operation that will ensure this company to be listed in “ Bursa Saham” and increase more branches in software training services for each states and make the opportunity to go through the countries of ASEAN after 15 years company was operated.

POSITION IN THE INDUSTRY

About product & service

supplied Software to help user solve their problems in easier and interesting way (Civil eng. Based)

provides services such as tuition class. This service is meaningful for any people that interested to improve their knowledge

Unique selling proposition

it easier to understand and use compare than other program + incentive class

Barriers

How to encourage the customer to use the program

How to encourage the Ministry of Education to make sure that our products will be used in the technical Schools and College & University

How to sell the products in the Technical Schools as there are some program that is used and there might be some problems for the schools and university to use new things as the addition to the new syllabus to the schools or university

Overcome barriers

We will present the advantage and benefits of using this program to the Ministry of Education so that Government will know that this program is beneficial to all the students in schools and universities.

Our company will do some advertisement and publishing some tips and how fast and easy to use the program rather than using the conventional way to solve problems in civil engineering.

Our Company will see through our products price to be compared with other program that already accepted in the schools and universities so that the price is applicable to be sold to the customers.

Competitors

Software offer

Market control

Benefit offer

Promotions

COMPETITORS ANALYSIS